Ai USAGE STATEMENT

1. Introduction

bmore group ltd (“we”, “us”, “our”) uses Artificial Intelligence (“AI”) technologies to support the delivery of our services. This statement explains how AI is used within our business, the safeguards we apply, and our commitment to responsible, secure, and ethical AI usage.

We believe AI is a tool to enhance human capability and effective creativity, not replace it.

2. Our Approach to AI

We use AI to improve efficiency, quality, and speed across our operations while maintaining full human oversight and accountability.

AI is used as an assistive tool only
All outputs are reviewed by qualified personnel
Responsibility for all deliverables remains with bmore group Ltd

AI does not make final decisions on behalf of our company or our clients.

3. AI Systems We Use

bmore group ltd currently utilises the following AI systems:

ChatGPT
Microsoft Copilot
LM Studio

These tools are used in accordance with internal policies and only for approved business purposes.

4. How We Use AI

AI tools may be used to support:

Drafting documents, reports, and communications
Data analysis and summarisation
Software development and technical assistance
Process automation and productivity improvements
Research, conceptualisation and idea creation aligned to our bespoke creative process

All AI-generated outputs are treated as draft or assistive content, not final deliverables.

5. Human Oversight and Quality Control

We operate a strict human-in-mind-and-in-the-loop model:

All AI outputs are reviewed before use
Critical thinking and professional judgement are always applied
Any inaccuracies, bias, or errors are corrected prior to delivery

We recognise that AI systems can produce incorrect or misleading outputs and actively mitigate this risk.

6. Data Protection and Confidentiality

We are committed to protecting client and company data:

Sensitive or confidential information is not input into AI systems unless appropriate safeguards are in place
Where possible, AI tools are configured to minimise or prevent data retention or model training
We comply with applicable UK data protection laws, including the UK GDPR and Data Protection Act

Client data remains the property of the client at all times.

7. Responsible and Ethical Use

bmore group ltd is committed to responsible AI usage:

AI is not used to mislead, deceive, or generate harmful content
We avoid bias and discrimination in AI-assisted outputs
We ensure transparency if/where/when AI has materially contributed to deliverables

8. Limitations of AI

AI systems:

May produce inaccurate, outdated, or biased information
Should not be relied upon without verification
Are not a substitute for professional expertise

We ensure all outputs meet our professional standards before use.

9. Continuous Review

Our use of AI is regularly reviewed to ensure:

Compliance with evolving regulations
Alignment with best practices
Ongoing data security and risk management

We may update this statement as our use of AI evolves.

10. Contact

If you have any questions regarding this AI Usage Statement, please contact: hello@bmore.co.uk

bmore group ltd is registered as a company in England and Wales. No. 11271228. bmore educated, bmore creative, bmore digital and bmore connected are divisions of bmore group ltd.